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Music distribution platform for East Africa

Business case and architecture for a service that puts independent East African artists on streaming platforms and pays them through mobile money.

Context

Independent artists in the region find it hard to reach global streaming platforms and to receive royalties through the payment services they use.

What I did

  • Reviewed competitors and regulatory requirements.
  • Designed a delivery architecture based on the DDEX industry standard.
  • Designed payouts through MTN MoMo and Airtel Money.
  • Built a five-tab financial model covering pricing, costs and break-even.

Result

Business case complete.

Next steps

Validate demand with a small group of artists before building.

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